Indonesian Cassia: A Spice Celebrated Worldwide
Indonesia, known as the land of spices, is blessed with a remarkable diversity of aromas and flavors. Among its most treasured natural commodities is cassia (Cinnamomum burmannii), widely used for centuries in culinary, beverages, and traditional remedies.
Among Indonesia’s cassia producing regions, Kerinci (Jambi) holds a special place. Located on the slopes of the Bukit Barisan Mountains, Kerinci’s fertile volcanic soil and humid climate make it ideal for cultivating high quality cassia with a distinct aroma, naturally reddish color, and high essential oil content — making it one of the finest origins in the world.
Bringing the Authentic Taste of Indonesian Spices to the Global Stage
As a leading natural ingredient manufacturer, PT Haldin Pacific Semesta is committed to bringing the richness of Indonesia’s natural resources to global industries through standardized, hygienic, and sustainable products.
Haldin processes Kerinci Cassia into three main forms — stick, broken, and powder — using modern production systems and strict quality control to preserve its aroma, flavor, and food safety.
Why Choose Kerinci Cassia?
Kerinci is recognized as one of the best cassia origins in Indonesia and the world. Its unique characteristics include:
- High Essential Oil Content
Naturally rich in cinnamaldehyde, the compound responsible for cassia’s sweet, spicy, and warm aroma. - Uniform Natural Reddish Color
Indicates perfect maturity and optimal natural drying. - Balanced Sweet-Spicy Flavor
The robust taste makes it a preferred choice for food, beverage, and flavoring industries. - Grown in a Natural Environment
Cultivated in Kerinci’s highlands (500–1,600 masl) without excessive pesticide use, resulting in a purer and safer raw material. - Geographical Indication Certification (SIG)
Officially recognized for authenticity and quality, enhancing its competitiveness in Asian and European export markets. - Sustainable and Traceable Source
Haldin works directly with local farmers under fair trade partnerships, ensuring farmer welfare and full traceability from plantation to processing facility.
Haldin’s Cassia Production Process
Haldin combines traditional expertise with advanced technology to produce consistently high-quality cassia. Each step is executed with precision to maintain the product’s aroma, cleanliness, and safety.
Cassia Processing Steps at Haldin:
- Raw Material Selection
Every batch is visually and physically inspected to ensure only the best bark is processed. - Dome Drying Technology
The dome shaped drying system maintains stable temperature and airflow, resulting in perfectly dried sticks with less than 12% moisture content. - Manual Sorting by Trained Operators
Manual sorting ensures only materials that meet visual and aroma standards continue to processing. - Box Blower Cleaning
Removes dust and light particles to maintain hygiene. - Precision Cutting
For Cassia Sticks, each bark is cut uniformly (7–15 cm) using a safety controlled cutting system. - Primary Crushing
For Cassia Broken, sticks are gently crushed without excessive heat to preserve aroma. - Fine Grinding (Pin Mill)
Produces Cassia Powder with fine texture (40–80 mesh) and stable essential oil content. - Particle Size Sifting (Shifter System)
Ensures particle uniformity according to industrial specifications. - Safety Check (Metal Separator & Detector)
Every batch is screened to ensure it’s metal free, compliant with HACCP and ISO 22000 standards.
Haldin’s Cassia Product Forms
After going through a strict production process, Haldin produces three main forms of cassia products:
1. Cassia Stick (Whole Cassia)
The classic form of cassia showcasing its natural beauty. Commonly used in hot beverages, cooking, infusions, or decorative culinary applications.
Key Features:
• Uniform cylindrical shape
• Natural reddish brown color
• Strong, warm aroma
• Suitable for premium culinary, HORECA, and retail packaging
2. Cassia Broken
Crushed or chopped cassia sticks in smaller pieces.
Key Features:
• Ideal for spice extract industries
• More efficient for transport and processing
• Used as raw material for essential oil and cassia powder production
3. Cassia Powder
Produced through fine grinding and sifting for smooth, consistent particles.
Key Features:
• Fine, aromatic, and hygienic
• Suitable for food, beverage, bakery, and cosmetic applications
• Available in multiple mesh sizes according to industrial needs
Haldin’s Cassia Production Advantages
- Modern Technology and Production Efficiency
Through a combination of modern machinery (dome drying, pin mill, shifter, and metal separator), Haldin ensures product quality stability, time efficiency, and food safety. Every stage is integrated within a clean and controlled production system.
- Guaranteed Quality and Food Safety
Each product batch undergoes laboratory testing to ensure it is free from metals, mold, and other impurities. Haldin applies ISO 22000 standards and Halal Certification to guarantee the products are safe for consumption.
- Consistency in Aroma and Color
The dome drying technology and low-temperature control preserve the cinnamaldehyde content, maintaining cassia’s strong and stable aroma even after long storage periods.
- Standardization of Essential Oil Content
A key process that distinguishes Haldin’s cassia from other producers is the standardization of essential oil content. Each batch is tested in Haldin’s internal laboratory to ensure total essential oil content (%) meets product specifications (typically 1–2.5%). The standardization process is conducted using advanced analytical technologies such as GC-MS and HPLC.
- Traceability from Farm to Finished Product
Haldin ensures full traceability of all raw materials — from Kerinci farmers’ plantations to the final product. This strengthens global client confidence and supports export certification requirements.
- Sustainability Commitment
Through partnerships with local farmers, Haldin builds a sustainable agricultural ecosystem supported by post-harvest training, fair pricing, and continuous quality monitoring.
Applications of Cassia Across Industries
Cassia from Haldin is not only a spice ingredient but also a versatile component with wide applications across various industrial sectors.
a. Food & Beverage Industry
• Bakery & confectionery: cinnamon rolls, biscuits, pies
• Ready-to-drink & instant beverages: spiced tea, coffee, milk, health drinks
• Cereal, oatmeal, and granola products
• Seasoning & spice blends: sauces, curry mixes, oriental dishes
b. Flavor & Fragrance Industry
• Flavor base for tea, coffee, and desserts
• Fragrances for perfumes, soaps, lotions, and scented candles
• Essential oil blending for aromatherapy
c. Pharmaceutical & Supplement Industry
• Herbal supplements and cassia extract capsules
• Functional beverages and herbal teas
• Natural topical ointments and balms
d. Cosmetics & Personal Care
• Natural soaps and body scrubs
• Hair care products
• Lip balm and plumping gloss
• Spa and aromatherapy products
e. Household & Cleaning Products
• Essential oil based cleaners
• Aromatherapy candles and diffusers
• Natural air fresheners
Conclusion
Kerinci Cassia by Haldin is a true example of how Indonesia’s natural spices can compete globally through modern technology, strict quality control, and a commitment to sustainability.
From dome drying to metal detection, each step is carefully designed to produce cassia that is aromatic, hygienic, and of premium value.
Available in stick, broken, and powder forms, Haldin’s Cassia is ready to meet the needs of the food, beverage, cosmetic, pharmaceutical, and fragrance industries worldwide.
Interested in using Kerinci Cassia from Haldin for your business?
Contact our team for detailed product specifications and industrial samples:
🌐 www.haldin.com
📱 WhatsApp: +62 811 154 5115