{"id":3806,"date":"2025-07-08T10:21:46","date_gmt":"2025-07-08T03:21:46","guid":{"rendered":"https:\/\/haldin.com\/?p=3806"},"modified":"2025-11-18T15:14:02","modified_gmt":"2025-11-18T08:14:02","slug":"not-just-taste-consumers-want-to-feel-something","status":"publish","type":"post","link":"https:\/\/haldin.com\/id\/not-just-taste-consumers-want-to-feel-something\/","title":{"rendered":"Bukan Sekadar Rasa \u2014 Konsumen Ingin Merasakan Sesuatu"},"content":{"rendered":"<p><\/p>\n\n\n\n<p><strong>Bagaimana Pertumbuhan Minuman Fungsional Mengubah Kategori Jus<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Jus secara tradisional dipandang sebagai minuman segar dengan cita rasa buah yang menyenangkan. Namun, persepsi konsumen saat ini berubah \u2014 dan dengan cepat. Kategori yang dulunya didominasi oleh rasa manis dan campuran klasik kini berkembang menjadi sesuatu yang lebih memiliki tujuan.<\/p>\n\n\n\n<p>Menurut laporan <a href=\"https:\/\/www.mintel.com\/\"><strong><u><strong>Mintel<\/strong><\/u><\/strong><\/a><strong>&nbsp;Market Dynamics: Indonesia Juice 2025<\/strong>&nbsp;klaim fungsional kini bukan lagi \u201cnilai tambah\u201d semata \u2014 melainkan menjadi ekspektasi dasar. Konsumen membaca lebih dari sekadar label depan. Mereka mencari jus yang selaras dengan gaya hidup mereka dan mendukung kesehatan mereka: produk yang menjanjikan lebih dari sekadar rasa enak.<\/p>\n\n\n\n<p><strong>Mengapa Konsumen Menginginkan Fungsi dalam Jus<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Dalam lanskap baru ini, pertanyaannya bukan lagi \u201cApa rasanya?\u201d <em>\u201cWhat does it taste like?\u201d<\/em>&nbsp;melainkan <em>\u201cApa yang akan saya rasakan?\u201d.<\/em><\/p>\n\n\n\n<p>Temuan Mintel menunjukkan bahwa masyarakat Indonesia yang sadar kesehatan semakin memilih jus berdasarkan manfaat fungsional.<\/p>\n\n\n\n<p>Ekspektasi ini sangat kuat di kalangan Gen Z dan Milenial, yang memandang minuman sebagai cara untuk mendukung rutinitas harian mereka \u2014 mulai dari energi sebelum olahraga hingga keseimbangan di sore hari.<\/p>\n\n\n\n<p>Inilah mengapa <strong>function-forward formulation<\/strong>&nbsp;menjadi sangat penting \u2014 dan mengapa merek harus berpikir melampaui rasa manis semata.<\/p>\n\n\n\n<p><strong>Peran Bahan Alami dalam Jus yang Purpose-Driven<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Di Haldin, kami memahami bahwa permintaan akan fungsi juga harus selaras dengan transparansi, clean label, dan sumber alami. Karena itu, kami menawarkan beragam <a href=\"https:\/\/haldin.com\/id\/haldin-natural\/\"><strong><u><strong>natural building block<\/strong><\/u><\/strong><\/a>&nbsp;yang dirancang untuk memenuhi kebutuhan ini tanpa mengorbankan kesederhanaan atau rasa.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Beberapa bahan fungsional kami:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/haldin.com\/id\/product-category\/functional-product\/\">Kunyit <\/a><\/strong>dikenal karena sifat antiinflamasi dan antioksidan<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/haldin.com\/id\/product-category\/functional-product\/\">Jahe <\/a><\/strong>banyak dikaitkan dengan pencernaan dan imunitas<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/haldin.com\/id\/product-category\/functional-product\/\">Asam Jawa <\/a><\/strong>bahan tradisional Indonesia yang mendukung kesehatan usus dan memberikan rasa asam segar<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/haldin.com\/id\/product-category\/honey\/\">Honey <\/a><\/strong>bukan hanya pemanis alami, tetapi juga dikenal memiliki manfaat antibakteri<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"356\" src=\"https:\/\/haldin.com\/wp-content\/uploads\/2025\/07\/Turmeric-\u2013-known-for-its-anti-inflammatory-and-antioxidant-properties-600.jpg\" alt=\"\" class=\"wp-image-3810\" srcset=\"https:\/\/haldin.com\/wp-content\/uploads\/2025\/07\/Turmeric-\u2013-known-for-its-anti-inflammatory-and-antioxidant-properties-600.jpg 600w, https:\/\/haldin.com\/wp-content\/uploads\/2025\/07\/Turmeric-\u2013-known-for-its-anti-inflammatory-and-antioxidant-properties-600-300x178.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Bahan-bahan ini tersedia dalam format cair dan bubuk, memudahkan tim R&amp;D mengintegrasikannya ke dalam berbagai konsep produk \u2014 mulai dari herbal shots dan  alming tea hingga campuran <a href=\"https:\/\/haldin.com\/id\/product-category\/fruits-vegetables\/\"><u>buah<\/u><\/a>&nbsp;probiotik<\/p>\n\n\n\n<p><strong>Kekuatan <\/strong><a href=\"https:\/\/haldin.com\/id\/product-category\/honey\/\"><strong><u><strong>Honey<\/strong><\/u><\/strong><\/a><strong>&nbsp;dalam Minuman Fungsional<\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"336\" src=\"https:\/\/haldin.com\/wp-content\/uploads\/2025\/07\/The-Power-of-Honey-in-Functional-Beverages.jpg\" alt=\"\" class=\"wp-image-3811\" srcset=\"https:\/\/haldin.com\/wp-content\/uploads\/2025\/07\/The-Power-of-Honey-in-Functional-Beverages.jpg 600w, https:\/\/haldin.com\/wp-content\/uploads\/2025\/07\/The-Power-of-Honey-in-Functional-Beverages-300x168.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Ambil contoh <a href=\"https:\/\/haldin.com\/id\/product-category\/honey\/\"><strong><u><strong>madu<\/strong><\/u><\/strong><\/a>Selain rasa manis dan aroma alaminya, madu mengandung nutrisi mikro dan sifat antioksidan yang dapat meningkatkan nilai persepsi sebuah minuman. Ketika digunakan dalam juice shot atau campuran teh, madu memberikan kenyamanan sekaligus kredibilitas \u2014 dua kualitas yang rela dibayar lebih oleh konsumen saat ini.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p>Lebih dari itu Haldin mendapatkan <a href=\"https:\/\/haldin.com\/id\/product-category\/honey\/\"><u>madu<\/u><\/a>&nbsp;langsung dari komunitas peternak lebah lokal, memastikan keterlacakan, praktik etis, dan keberlanjutan \u2014 nilai-nilai yang semakin menjadi prioritas konsumen.<\/p>\n\n\n\n<p><strong>Dari Inovasi hingga Eksekusi: Membantu Merek Menciptakan yang Bermakna<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Kami percaya produk pemenang tercipta di persimpangan <strong>consumer insight dan ingredient innovation.<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Baik Anda memformulasikan untuk imunitas, ketenangan, energi, atau pencernaan, tim kami membantu merek mengubah alam menjadi fungsi \u2014 menghadirkan solusi bahan yang bersih, dapat dilacak, dan sesuai dengan permintaan pasar.<\/p>\n\n\n\n<p><a href=\"https:\/\/haldin.com\/id\/haldin-natural\/\"><u>12 natural building blocks Haldin<\/u><\/a>\u2014 mulai dari <a href=\"https:\/\/haldin.com\/id\/product-category\/fruits-vegetables\/\"><u>buah dan sayuran<\/u><\/a>&nbsp;hingga <a href=\"https:\/\/haldin.com\/id\/product-category\/functional-product\/\"><u>ekstrak fungsional<\/u><\/a>&nbsp;\u2014 memungkinkan pengembangan produk kolaboratif yang selaras dengan konsumen yang sadar kesehatan saat ini.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" src=\"https:\/\/haldin.com\/wp-content\/uploads\/2025\/07\/fruits-and-vegetables.jpg\" alt=\"\" class=\"wp-image-3812\" srcset=\"https:\/\/haldin.com\/wp-content\/uploads\/2025\/07\/fruits-and-vegetables.jpg 600w, https:\/\/haldin.com\/wp-content\/uploads\/2025\/07\/fruits-and-vegetables-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><strong>Minuman Fungsional Terlaris Anda Berikutnya Dimulai di Sini<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Baik untuk energi, imunitas, atau pencernaan, kami siap berkolaborasi menciptakan solusi clean label alami yang disesuaikan dengan tujuan merek Anda.<\/p>\n\n\n\n<p>Bermitra dengan Haldin \u2014 di mana alam bertemu inovasi.<\/p>\n\n\n\n<p><u><a href=\"http:\/\/wa.me\/628111545115\">Hubungi tim kami di WhatsApp.<\/a><\/u><\/p>","protected":false},"excerpt":{"rendered":"<p>How the Rise of Functional Beverages Is Changing the Juice Category Juice has traditionally been viewed as a refreshing, fruity indulgence. But today\u2019s consumers are shifting that perception\u2014and fast. What used to be a category dominated by sweet flavors and classic blends is now evolving into something more purpose-driven. According to the Mintel&nbsp;Market Dynamics: Indonesia [&hellip;]<\/p>","protected":false},"author":10012,"featured_media":3823,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[95,99,100,96,97],"class_list":["post-3806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-beverage","tag-fruit","tag-fruits-and-vegetables","tag-herb","tag-juice"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Not Just Taste\u2014Consumers Want to Feel Something - Haldin Pacific Semesta<\/title>\n<meta name=\"description\" content=\"Discover how functional beverages are transforming the juice category in 2025. 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